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	<title>Comments on: Twitterville</title>
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	<link>http://scrollmagazine.com/number-2/twitterville</link>
	<description>Founded by long time web industry figures Maxine Sherrin and John Allsopp in 2008, Scroll is a print, PDF and online magazine for web professionals.</description>
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		<title>By: Stewart McCoy</title>
		<link>http://scrollmagazine.com/number-2/twitterville/comment-page-1#comment-26611</link>
		<dc:creator>Stewart McCoy</dc:creator>
		<pubDate>Sun, 11 Apr 2010 15:25:30 +0000</pubDate>
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		<description>Many people will never use Twitter. They have no utility for it. 

&quot;What&#039;s Happening?&quot; 

For many, the answer is personal, mundane, and sharing such happenings can cause a person to reflect on the mundanity of their day-to-day (even moment-to-moment) life. The reaction, naturally, is to brush off such a waste of time and its appendant insecurities.

Tweeting, at it&#039;s best, is about adding value to the public space. Twitter provides a platform for exchanging cultural/social capital and requires the twitterer to have a consistent voice and offer a constant flow of value-added tweets, and even to some extent have a content strategy. Ridiculous, I know. But a Twitterer needs has to offer 140-character insights to his or her followers that inspire RTs, @s, DMs, and encourage additional followers. 

Twitter is another form of the marketplace. Who is offering the best goods and services?</description>
		<content:encoded><![CDATA[<p>Many people will never use Twitter. They have no utility for it. </p>
<p>“What’s Happening?” </p>
<p>For many, the answer is personal, mundane, and sharing such happenings can cause a person to reflect on the mundanity of their day-to-day (even moment-to-moment) life. The reaction, naturally, is to brush off such a waste of time and its appendant insecurities.</p>
<p>Tweeting, at it’s best, is about adding value to the public space. Twitter provides a platform for exchanging cultural/social capital and requires the twitterer to have a consistent voice and offer a constant flow of value-added tweets, and even to some extent have a content strategy. Ridiculous, I know. But a Twitterer needs has to offer 140-character insights to his or her followers that inspire RTs, @s, DMs, and encourage additional followers. </p>
<p>Twitter is another form of the marketplace. Who is offering the best goods and services?</p>
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