Comments on: Intelligence vs Understanding http://scrollmagazine.com/number-1/intelligence-versus-understanding Founded by long time web industry figures Maxine Sherrin and John Allsopp in 2008, Scroll is a print, PDF and online magazine for web professionals. Wed, 03 Feb 2010 21:23:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Farrhad A on Twitter!http://scrollmagazine.com/number-1/intelligence-versus-understanding/comment-page-1#comment-432 Farrhad A on Twitter! Wed, 28 Jan 2009 18:27:25 +0000 http://westciv.com/scroll-magazine/?p=6#comment-432 Came here from the KissMetrics tweet. A very intelligent and well written post. Enjoyed reading :) *And I love your design* Came here from the KissMetrics tweet. A very intelligent and well written post. Enjoyed reading :)
*And I love your design*

]]> By: Indi Younghttp://scrollmagazine.com/number-1/intelligence-versus-understanding/comment-page-1#comment-39 Indi Young Tue, 04 Nov 2008 06:12:02 +0000 http://westciv.com/scroll-magazine/?p=6#comment-39 The best way to legitimize empathy as a research source is to practice it "under the radar," if you can't get permission, and then point to the good results that come from it and open people's eyes. I have had to do the same thing for the past decade, plus I can be very persuasive. (I have to admit that my clients self-select these days, so I haven't had to fight quite as much for it recently.)The more of us that talk about it and publish about it, the more you can point your naysayers/doubters to the collected experiences. The best way to legitimize empathy as a research source is to practice it “under the radar,” if you can’t get permission, and then point to the good results that come from it and open people’s eyes. I have had to do the same thing for the past decade, plus I can be very persuasive. (I have to admit that my clients self-select these days, so I haven’t had to fight quite as much for it recently.)

The more of us that talk about it and publish about it, the more you can point your naysayers/doubters to the collected experiences.

]]> By: Daniel Reedershttp://scrollmagazine.com/number-1/intelligence-versus-understanding/comment-page-1#comment-35 Daniel Reeders Fri, 31 Oct 2008 03:28:04 +0000 http://westciv.com/scroll-magazine/?p=6#comment-35 I'm reading Indi's article in a rather different context, working in gay men's health promotion, and it's all highly applicable to the key challenges in my work. There's a powerful expectation that we'll all use published research in public health and the clinical sciences to produce "evidence-based interventions", yet it's taking the time for making human connection and empathy that produces really good campaigns and resources. I guess my question then is: how do we <b>legitimise</b> empathy as a source of data and the basis of business or public health decision-making? I’m reading Indi’s article in a rather different context, working in gay men’s health promotion, and it’s all highly applicable to the key challenges in my work. There’s a powerful expectation that we’ll all use published research in public health and the clinical sciences to produce “evidence-based interventions”, yet it’s taking the time for making human connection and empathy that produces really good campaigns and resources. I guess my question then is: how do we legitimise empathy as a source of data and the basis of business or public health decision-making?

]]> By: Pedro Mendeshttp://scrollmagazine.com/number-1/intelligence-versus-understanding/comment-page-1#comment-32 Pedro Mendes Tue, 28 Oct 2008 14:40:34 +0000 http://westciv.com/scroll-magazine/?p=6#comment-32 I mostly agree with Indi's article. The problem may be when between the designers and the costumer comes a middle layer of managers who think they know what the end user wants. It is a struggle, believe me! :-) I mostly agree with Indi’s article. The problem may be when between the designers and the costumer comes a middle layer of managers who think they know what the end user wants. It is a struggle, believe me! :-)

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