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	<title>Comments on: Friction</title>
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	<link>http://scrollmagazine.com/number-1/friction</link>
	<description>Founded by long time web industry figures Maxine Sherrin and John Allsopp in 2008, Scroll is a print, PDF and online magazine for web professionals.</description>
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		<title>By: Mike</title>
		<link>http://scrollmagazine.com/number-1/friction/comment-page-1#comment-26597</link>
		<dc:creator>Mike</dc:creator>
		<pubDate>Mon, 21 Dec 2009 18:01:35 +0000</pubDate>
		<guid isPermaLink="false">http://westciv.com/scroll-magazine/?p=55#comment-26597</guid>
		<description>I agree that the web reduces friction, if you choose to look at it that way.  I read your article with the expectation that you were going to arrive at some conclusion with respect to where we can go from here to take advantage of the situation.  Instead your article ended with no specific game plan, but a general optimism -- kind of like when the Berlin wall came down.

And I agree.  But where do we go from here?  My sense is that it is more than just a reduction of friction, and that what is available to people even in the remotest corners of the globe is something we haven&#039;t quite yet grasped.  I think there is something really huge lurking below the surface.  I don&#039;t know what it is, but I always dream of how nice it would be to be the first to discover it.</description>
		<content:encoded><![CDATA[<p>I agree that the web reduces friction, if you choose to look at it that way.  I read your article with the expectation that you were going to arrive at some conclusion with respect to where we can go from here to take advantage of the situation.  Instead your article ended with no specific game plan, but a general optimism — kind of like when the Berlin wall came down.</p>
<p>And I agree.  But where do we go from here?  My sense is that it is more than just a reduction of friction, and that what is available to people even in the remotest corners of the globe is something we haven’t quite yet grasped.  I think there is something really huge lurking below the surface.  I don’t know what it is, but I always dream of how nice it would be to be the first to discover it.</p>
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		<title>By: Guy Leech</title>
		<link>http://scrollmagazine.com/number-1/friction/comment-page-1#comment-451</link>
		<dc:creator>Guy Leech</dc:creator>
		<pubDate>Mon, 02 Feb 2009 22:54:29 +0000</pubDate>
		<guid isPermaLink="false">http://westciv.com/scroll-magazine/?p=55#comment-451</guid>
		<description>Josh, it&#039;s not automated at all. The print design is done initially, and all the content finalised and so on, and then I manually copied the content from the printed document into Wordpress (which runs this site), and there you go.

Ideally an automated print-to-web or visa versa service would be used, but that would get fairly complex (I imagine), and at this stage we don&#039;t really have much need for it. If we start printing a new Scroll every week then I&#039;d take a look at it, but for now it&#039;s just my mouse.</description>
		<content:encoded><![CDATA[<p>Josh, it’s not automated at all. The print design is done initially, and all the content finalised and so on, and then I manually copied the content from the printed document into WordPress (which runs this site), and there you go.</p>
<p>Ideally an automated print-to-web or visa versa service would be used, but that would get fairly complex (I imagine), and at this stage we don’t really have much need for it. If we start printing a new Scroll every week then I’d take a look at it, but for now it’s just my mouse.</p>
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		<title>By: Josh</title>
		<link>http://scrollmagazine.com/number-1/friction/comment-page-1#comment-448</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Mon, 02 Feb 2009 06:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://westciv.com/scroll-magazine/?p=55#comment-448</guid>
		<description>You mentioned Scoll Magazine uses MagCloud to offer POD subscriptions. Does the CMS export the content to InDesign for print page layout? Is this automated in anyway. Can it be structured to operate in reverse? Print to web? 

I&#039;d love to learn more and continue this discussion. Great article.

Email:
joshmaxrubinstein (at) gmail</description>
		<content:encoded><![CDATA[<p>You mentioned Scoll Magazine uses MagCloud to offer POD subscriptions. Does the CMS export the content to InDesign for print page layout? Is this automated in anyway. Can it be structured to operate in reverse? Print to web? </p>
<p>I’d love to learn more and continue this discussion. Great article.</p>
<p>Email:<br />
joshmaxrubinstein (at) gmail</p>
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