Friction
John Allsopp
John is a co-founder of the Web Directions conference series and Scroll magazine, and author of one of the earliest books on Microformats. As a software developer, long standing web development speaker and writer, he’s spent the last 15 years working with and developing for the web.
http://westciv.typepad.com/dog_or_higher/
Is the web really the deathknell of print? With its ability to augment, to manage risk, and reduce friction, it might just be its renaissance.