Scroll Number 1
Welcome to Scroll Number 1: | virtual…physical | . You’ve journeyed between worlds to be here today. How was your trip? It’s one we take for granted as we move seamlessly between awaking in our homes each morning, tweeting updates while on the bus to work, instant messaging throughout the day with friends and colleagues, eating lunch with mates while keeping an eye out for messages on our phones, uploading blog posts and photos that will be seen by any number of people we will never meet, and chatting into the small hours of the night.
Scroll Number 1 invites you to pause here for a moment and think about what happens as we cross that divide.
John Allsopp & Maxine Sherrin
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Intelligence vs Understanding
Written by Indi Young.
Solving problems requires more than brainpower and a design fix. We need to feel our customer’s pain to fully understand what they need. So throw off your thongs and get ready to walk a mile in your client’s shoes.
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Keeping the hot side hot and the cold side cold
Written by Aaron Gustafson.
Applying 1980s’ fast-food logic to JavaScript and CSS separation: techniques for keeping your presentation out of your scripts.
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Unreadable
Written by Joe Clark.
A species-wide experiment has been carried out on the world’s cyber citizens and the results are in. Thanks to the web, our brains are changing and our ability to read long is going the way of the typewriter. Is this really what we had in mind?
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Friction
Written by John Allsopp.
Is the web really the deathknell of print? With its ability to augment, to manage risk, and reduce friction, it might just be its renaissance.
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How fine is your design?
Written by Ethan Marcotte.
The line between a successful design and a clever one is fine. Are you willing to make the ultimate sacrifice and hit the delete button on that work of pure genius to give the client what they want?
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My favorite typeface: Chalet 1980
Written by Veerle Pieters.
Veerle Pieters on the topic of typography, and why she chose Chalet for the design of her blog.
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Lynch-ing mobiles
Written by Sebastian Strakowiez.
Is watching movies on mobile phones really the bane of the film industry, or is it the next step in the evolution and revolution of personalised content?
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Exit Strategy
Written by Jeffrey Veen.
Jeffrey Veen waxes eloquent on why a printed magazine may work in this age of the digital.