The Printed Blog

Written byMaxine Sherrin. no comments

Maxine Sherrin

The Printed Blog, a startup by former business productivity software entrepreneur Joshua Karp, is launching a twice-daily free print newspaper in cities across the country aggregating localized blog posts. The business model is to attract advertising revenue from local advertisers.

Interesting idea: that a print publication could tap into hyperlocal content and attract advertisers who would otherwise not be interested in something if it was distributed globally, ie, on the web.

Read the full story in Wired.

Leave a comment

Don't forget to keep track of further comments too!