Scroll Number 1 — full articles now online

Written by Maxine Sherrin. 1 comment

Maxine Sherrin

How quickly a quar­ter of a year rolls by. When we first launched Scroll dur­ing Web Direc­tions South 08 we promised that all the arti­cles would be pub­lished in full online 3 months after the print mag­a­zine was pub­lished. Well, it’s that time already, so, here they all are for your read­ing pleasure.

Intel­li­gence vs under­stand­ing by Indi Young, the author of Rosen­feld Media book, Men­tal Mod­els. Solv­ing prob­lems requires more than brain­power and a design fix. We need to feel our customer’s pain to fully under­stand what they need. So throw off your thongs and get ready to walk a mile in your client’s shoes.

Keep­ing the hot side hot and the cold side cold by Aaron Gustafson. Apply­ing 1980s’ fast-​​food logic to JavaScript and CSS sep­a­ra­tion: tech­niques for keep­ing your pre­sen­ta­tion out of your scripts.

Unread­able by Joe Clark. A species-​​wide exper­i­ment has been car­ried out on the world’s cyber cit­i­zens and the results are in. Thanks to the web, our brains are chang­ing and our abil­ity to read long is going the way of the type­writer. Is this really what we had in mind?

Fric­tion by John All­sopp. Is the web really the deathknell of print? With its abil­ity to aug­ment, to man­age risk, and reduce fric­tion, it might just be its renaissance.

How fine is your design by Ethan Mar­cotte. The line between a suc­cess­ful design and a clever one is fine. Are you will­ing to make the ulti­mate sac­ri­fice and hit the delete but­ton on that work of pure genius to give the client what they want?

Veerle Pieters — My favourite type­face. Veerle Pieters on the topic of typog­ra­phy, and why she chose Chalet for the design of her blog.

Lynch-​​ing mobiles by Sebas­t­ian Strakow­icz. Is watch­ing movies on mobile phones really the bane of the film indus­try, or is it the next step in the evo­lu­tion and rev­o­lu­tion of per­son­alised content?

Exit strat­egy by Jef­frey Veen. Why a printed mag­a­zine may work in this age of the digital.

Comments on this post

  1. Written by Elton on the 14th of January

    Great, though pro­vok­ing arti­cles. Will be keep­ing an eye on Scroll to see how it develops.

    Thanks for mar­ket­ing this with the state of the web sur­vey results.

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