How to Publish Without Perishing

Written by John Allsopp. 1 comment

John Allsopp

Cel­e­brated Sci­ence author (his book on chaos the­ory pop­u­lar­ized the sub­ject back in the late 1980s), James Gle­ick, has an essay on print pub­lish­ing in the age of the web at the New York Times. He’s def­i­nitely one writer always worth reading.

From the article

One could imag­ine the book, ven­er­a­ble as it is, just van­ish­ing into the ether. It melts into all the other infor­ma­tion species search­able through Google’s most demo­c­ra­tic of engines: the Web pages, the blogs, the organs of printed and broad­cast news, the gen­eral chat­ter. (Thanks for every­thing, Guten­berg, and now goodbye.)

But I don’t see it that way. I think, on the con­trary, we’ve reached a shin­ing moment for this ancient tech­nol­ogy. Pub­lish­ers may or may not fig­ure out how to make money again (it was never a good way to get rich), but their prod­uct has a chance for new life: as a phys­i­cal object, and as an idea, and as a set of lit­er­ary forms.

and may favorite bit

Go back to an old-​​fashioned idea: that a book, printed in ink on durable paper, acid-​​free for longevity, is a thing of beauty. Make it as well as you can. Peo­ple want to cher­ish it.

Clearly, hav­ing only just started a print mag­a­zine our­selves, we tend to agree with his the­sis. Well worth reading.

Comments on this post

  1. Written by Steven Clark on the 3rd of December

    Mmm I’m going to have to mull over this one… Clay Shirky in his first guest blog to Boing Boing reads it from the other persepec­tive and dis­agrees with the idea. He sees pub­lish­ers as hav­ing to work with the dig­i­tal medium rather than con­cen­trat­ing on mak­ing beau­ti­ful objects, the argu­ment being that book col­lec­tors are much fewer than readers.

    http://​www​.boing​bo​ing​.net/​2​0​0​8​/​1​2​/​0​2​/​t​o​-​p​u​b​l​i​s​h​-​w​i​t​h​o​u​t​-​p​.​h​tml

    IMO Google index­ing all those books is a good and bad thing, kind of like file shar­ing is for indy bands — smaller gets more atten­tion but the big­ger fish might squeal a bit.

    From an inter­face per­spec­tive there is as yet noth­ing to equal the tech­nol­ogy of the paper + text tech­nol­ogy. Swat a fly, read it on the toi­let, lay on the couch and read it in front of the tele­vi­sion. Yes Kin­dles and com­puter screens are improv­ing but they’re still incon­ve­nient, you can’t fold them up and put them in your back pocket like a good paper­back pulp fiction.

    So while I see this digi­ti­sa­tion as a threat to the book pub­lish­ing indus­try it should be no more threat­en­ing than file shar­ing (really) is to the music industry.

    A real threat to books and papers and mag­a­zines is global warm­ing and mov­ing pub­lic opin­ion. Par­tic­u­larly to mass media. In sev­eral years it will be unimag­in­able to the aver­age per­son that some­one would by 2 kilos of paper for Saturday’s news! That will move towards digital.

    Another thing about read­ing a book — well a novel any­way. Read­ing on a screen has nowhere near the cap­ti­vat­ing sus­pen­sion of real­ity required from a good story as can be achieved by paper and ink. Pub­lish­ers need both ana­log and dig­i­tal avenues of income. Apolo­gies for the ranting…

Leave a comment

Don't forget to keep track of further comments too!